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Jkr created a real Bjorn Borg Mansion, just 30 minutes far from Amsterdam center
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BjÃ¶rn Borg's Timeless Tennis Swagger
The focal point of Björn Borg’s autumn campaign ‘Björn Borg says JA! to Weapons of Mass Seducton’ was The Drop, a scheme to “love bomb” underwear onto the city voted most in need of some love and seduction.
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"It was impossible to do an airdrop in North Korea," Söderqvist told The Local. "Someone would get hurt. But we had promised to deliver our underwear to the winner, and the world voted for North Korea. And we thought, who are we to say no? We’ve been given this mission, by the world. So let’s do it."
A new peer-reviewed paper by Dr. Bjorn Lomborg published in the Global ...
Bjorn Lomborg is featured in two videos on Gates Notes, the blog of Bill Gates.
Epic: John McEnroe, Bjrn Borg, and the Greatest Tennis Season Ever
Paris commitments will reduce temperatures by just 0.05Â°C in 2100. A new peer-reviewed paper by Dr. Bjorn Lomborg published in the Global Policy journal measures the actual impact of all significant climate promises made ahead of the Paris climate summit.
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BjÃ¶rn Borg drops undies in North Korea
"We couldn’t even imagine a place like North Korea would win,” Lina Söderqvist, marketing director at Björn Borg, told The Local. "We had planned how we would pursue an airdrop, and we could accept done it almost anywhere in the world – except North Korea."
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Just over a week into the campaign, The Drop's website experienced a traffic surge from South Korea. The North Korean capital sky-rocketed in the poll, gaining added than 25,000 votes overnight. By the poll’s end on October 31st, added than 53,000 people about the world had taken allotment in the vote, and 60 percent went to Pyongyang.
(FILA Global) - FILA announced today that it has signed a sponsorship
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“We also sent a package of underwear to the embassy, but it didn’t arrive and we don’t know why,” Söderqvist said, adding that the seductive undies might have been seized by the state.
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