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Björn Rune Borg is a Swedish former world No. 1 tennis player widely considered to be one of ..... The conversation with McEnroe, paired with pleas from Connors and Agassi, eventually persuaded Borg to buy out the trophies from Bonhams ...

Björn Borg drops undies in North Korea

"We couldn’t even imagine a place like North Korea would win,” Lina Söderqvist, marketing director at Björn Borg, told The Local. "We had planned how we would pursue an airdrop, and we could accept done it almost anywhere in the world – except North Korea."

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Epic: John McEnroe, Bjrn Borg, and the Greatest Tennis Season Ever

The focal point of Björn Borg’s autumn campaign ‘Björn Borg says JA! to Weapons of Mass Seducton’ was The Drop, a scheme to “love bomb” underwear onto the city voted most in need of some love and seduction.

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Björn Borg's New Underwear Line Proves "Nude" Is Not a Color

"It was impossible to do an airdrop in North Korea," Söderqvist told The Local. "Someone would get hurt. But we had promised to deliver our underwear to the winner, and the world voted for North Korea. And we thought, who are we to say no? We’ve been given this mission, by the world. So let’s do it."

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The Global Goals were a culmination of a four-year action for setting priorities to help the world’s most disadvantaged people—a action beset from the alpha by horse-trading, haggling and endless consultation. In a bid not to offend anyone, the new development agenda is expected to include an incredible 169 targets for investment. Giving priority to 169 things is the aforementioned as giving priority to annihilation at all.

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Just over a week into the campaign, The Drop's website experienced a traffic surge from South Korea. The North Korean capital sky-rocketed in the poll, gaining added than 25,000 votes overnight. By the poll’s end on October 31st, added than 53,000 people about the world had taken allotment in the vote, and 60 percent went to Pyongyang.

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“We also sent a package of underwear to the embassy, but it didn’t arrive and we don’t know why,” Söderqvist said, adding that the seductive undies might have been seized by the state.

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