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Earlier this year, FILA reignited its partnership with Bj?rn, a relationship that dates ... a brand that has played such an important role for my father,” said Leo Borg.

Björn Borg drops undies in North Korea

Just over a week into the campaign, The Drop's website experienced a traffic surge from South Korea. The North Korean capital sky-rocketed in the poll, gaining more than 25,000 votes overnight. By the poll’s end on October 31st, more than 53,000 people about the world had taken allotment in the vote, and 60 percent went to Pyongyang.

Feel active and attractive with our latest sportswear and underwear collection.

Epic: John McEnroe, Bjrn Borg, and the Greatest Tennis Season Ever

The world of today is full of conflicts and rivalry that lead to frustration, causing people and nations to build walls between each other. But rivalry can also be something good. After all, a rival pushes you to perform better and often brings out the best of you.

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Björn Borg AB (publ) (BORG.ST)

“We also sent a amalgamation of underwear to the embassy, but it didn’t arrive and we don’t know why,” Söderqvist said, adding that the seductive undies might have been seized by the state.

Björn Borg was a rock 'n roll star draped in tennis clothes. His massive appeal, based not only on his extraordinary tennis ability, but on his good looks and shy ...

Some Wimbledon alternatives to Federer's aureate mistake

"It was impossible to do an airdrop in North Korea," Söderqvist told The Local. "Someone would get hurt. But we had promised to bear our underwear to the winner, and the world voted for North Korea. And we thought, who are we to say no? We’ve been given this mission, by the world. So let’s do it."

Nov 9, 2018 ... "Hi! My name is Alexander Arnholm I´m a twenty year old photographer from Lerdala, Sweden, and I´m one of the members of #TEAMBORG.


Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican bound with one player on each side of the border, half the tennis court on Mexican soil and the added half on US soil. Borg Open – Tennis across Borders – is an initiative intended to manifest an open world in which sport has the power to unite people. 

Aug 29, 2013 ... That 1980s Sports Blog: McEnroe recover from a gruelling five-set defeat in the Wimbledon final to beat Borg in their Flushing Meadows ...

Björn Borg underwear: why I think they’re the Masters of Marketing

"We couldn’t even imagine a place like North Korea would win,” Lina Söderqvist, business director at Björn Borg, told The Local. "We had planned how we would pursue an airdrop, and we could accept done it almost anywhere in the world – except North Korea."

Feel active and attractive with our latest sportswear and underwear collection.

@alexanderarnholm travel blog

The focal point of Björn Borg’s autumn campaign ‘Björn Borg says JA! to Weapons of Mass Seducton’ was The Drop, a scheme to “love bomb” underwear onto the city voted most in need of some love and seduction.